Great companies are not born that way, they are the result of hard work, dedication, and time. The 5 Disciplines are simple principles that, in practice, will help your company succeed in serving your company’s key Constituents, and allow your company to become sustainable, predictable, stable, consistent, and emotionally connected to your customers, your community, and your team.
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Your business strategy is your articulation of the way you do business. It consists of two parts: where you want to go (your goals), and the roadmap that gets you. Mastering these Disciplines makes your business sustainable.
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Business Development goes well beyond sales. The more a business focuses on customers instead of sales, the more likely it is that the business will succeed. Mastering this discipline results in predictability, the holy grail of business.
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As a leader of business, you don’t build your business, you develop your people, and they build the business. When CEOs get this right, everything flows from there. This Discipline is all about stability.
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Execution is about creating familiarity and a level of assurance that you have your act together, you’re in control, and you’re dependable. Mastering this Discipline creates consistency in business.
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Mission is not a having a great mission statement, but having a clear purpose that everyone inside and outside the company understands. This allows a company to create deep and lasting emotional connections with all stakeholders.
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