4 Decisions Assessment

The Four Decisions™ (Mastering the Rockefeller Habits)

The Four Decisions™ (Mastering the Rockefeller Habits) refer to the critical decisions that growth companies must get right to maximize their revenue, profit, and time. These four decisions involve the areas of Strategy , Execution, People, and Cash. Monte Wyatt is certified and specifically trained to use growth tools to help you and your leadership team focus on these key decisions.


Do you have a solid top-line revenue growth strategy in place? The key to sustainable top-line growth is three-fold: knowing your core customer, developing a clear brand promise, and developing your BHAG® for sustainable revenue growth.


One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency, and eventually poor execution disciplines. By simply tightening up your execution habits, you can dramatically improve gross margins and profitability while reducing the time it takes everyone to complete their work.


Is everyone in your company pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team? Growth companies’ most difficult decisions revolve around getting the right people in the right seats


And the last challenge is Cash. The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to calculate their Cash Conversion Cycle (CCC) which measures companywide how long it takes between when you spend a dollar (marketing, design, rent, wages, etc.) until you get that dollar back.

Take our free Four Decisions Assessment and receive a complimentary consultation to review your results, your areas of strength, your areas for improvement, and what your next actions should be.

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