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How Many Customers Can You Afford to Lose?

Varying estimates place the cost of acquiring new customers at six to ten times more than selling to existing customers. Losing customers can drastically affect your company’s reputation, credibility, referrals, sales, and profitability. Seven Ways to Retain Your Valued Customers:

  • Never assume you know what customers want ask them! Customer surveys are a great tool for understanding customer needs and identifying innovative ways to solve their problems or exceed their expectations.

  • Measure and reward customer satisfaction.If customer satisfaction is really a priority in your business, demonstrate this to your team. Develop a method to measure it, set goals for improvement and reward the team when the goal is accomplished.